ESPORT CHALLENGE

Mission

Tap into the Brazilian eSports fan base for Wolfsburg.

Action

A match was shown on YouTube between a Wolfsburg eSports player and Wendell Lira (winner of the 2015 Puskas Prize). eSport is now a fantastic tool for international communication by clubs. By involving this well-known Brazilian influencer, we highlighted Wolfsburg’s sports strategy.

  • 3 Million impressions
  • +800K videos views

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