ATP MEDIA SIGN UP WITH SAMBA DIGITAL

Samba Digital partners with ATP Media to enhance the creative experience for Tennis TV

Samba Digital is proud to announce its collaboration with ATP Media as their creative services partner, responsible for producing high-impact visuals and designs for Tennis TV, the official streaming platform of the ATP Tour.

With a strong focus on creativity and precision, Samba Digital will help elevate Tennis TV’s digital platforms to deliver an immersive and innovative experience for tennis fans around the globe.

This partnership reflects a shared ambition to showcase the sport in new and exciting ways, creating visually engaging content that highlights the beauty, drama, and intensity of world-class tennis for fans everywhere.

“We are thrilled to collaborate with ATP Media and bring our creative expertise to Tennis TV,” said Jean-Philippe Dubois, COO at Samba Digital. “Our goal is to capture the essence of tennis through fresh, modern visuals that strengthen the connection between the sport and its global fanbase.”

This collaboration marks the start of an exciting creative journey, blending innovation and tennis passion to deliver engaging and inspiring content for all fans.

About Samba Digital

Samba Digital works with leading sports organizations around the world to develop tailored digital strategies and creative content designed to engage global audiences and strengthen fan connections.

About ATP Media

ATP Media is the broadcast and media arm of the ATP Tour, delivering world-class production and distribution of ATP Tour events to tennis fans worldwide.