Universal Production Music France Partners With Digital Audience Business Samba Digital

Partnership set to revolutionize the use of music across the global sports industry

Paris, 20/05/2025 – Universal Production Music France, a world leader in production music, announces a strategic partnership with Samba Digital, the expert in digital communication and fan engagement in the sports industry. The collaboration will enable sports organizations from around the world to access a diverse and unique music catalogue, helping them to create immersive and engaging content on their digital platforms, while ensuring optimal rights management.

Universal Production Music has the largest catalogue on the market, including award-winning tracks available on all streaming platforms such as Spotify and Deezer. Designed to meet the needs of content creators, its platform integrates artificial intelligence and carefully curated tracks to help partners save time with their music search.

Samba Digital, with its expertise in digital marketing and sports community management, brings to this partnership its know-how in supporting sports clubs, leagues and federations around the World. Together, the two companies will enable sports organizations to strengthen their sound identity, monetize their content and improve fan engagement through the use of music.

‘This partnership with Samba Digital allows us to provide sports stakeholders with high-quality music solutions, while facilitating their integration into audiovisual and digital productions,’ explains Stéphane Bertrand, Director of Universal Production Music France. ’We offer flexible and secure access to our catalogue, with customization options to suit each brand and narrative.’

Frédéric Fausser, CEO of Samba Digital, adds: ‘Music and sport are two passionate fields in which the concept of rights is essential. Through this partnership, we want to enable sports organizations to benefit from the world’s largest music catalogue to create even more emotion in their digital content, while guaranteeing artists’ rights.’

About Universal Production Music

Universal Production Music, a division of Universal Music Publishing Group and Universal Music Group, is the world’s leading music library. Its multi-award-winning catalogue covers all musical genres, moods and emotions, and meets the needs of all types of audiovisual projects. Universal Production Music creates and produces music that is licensed for use in film, television, advertising, radio and other media.

Universal Production Music offers a diverse international range of music library labels, including Galerie, Idéal.e, Koka Media, Kosinus, Chronic Trax, EVO, MasterSource, Scored by Harry Gregson-Williams, Network Music, OneMusic, Atmosphere Music, Bruton, Chappell, Match Music, Berlin Production Music, Vitamin A and many more.

About Samba Digital Founded in 2018 in the United States, Samba Digital supports sports clubs, leagues and federations in their internationalization strategy by developing their digital audiences around the world. The company works with leading sports organizations to amplify their reach and strengthen fan engagement.

Contacts:

• Hubert Kerjean(Universal Production Music) : hubert.kerjean@umusic.com
• Jean-Philippe Dubois (Samba Digital) : jp.dubois@sambadigital.com