Serie A to stream all matches on YouTube in MENA region
The highest tier of the Italian soccer league, Serie A, has increased its YouTube broadcast once more. This new agreement will allow them to expand their influence within the Middle East and North Africa (MENA) region. The region will now be able to watch all matches till the end of the 2021/2022 season thanks to this new expansion.
All ten weekly Serie A matches will be available on YouTube for all users in this zone beginning with matchday 24. As a result, commentary from the league’s broadcast centre in Lissone will be provided for nine of these entertaining matches. This is not all, as there is one show per week with a local commentary team based in Riyad, Saudi Arabia.
Lega Serie A’s YouTube channel has been named the most subscribed football league channel in the world. Given the constant growth, they decided, in partnership with the clubs, to further exploit its potential in the MENA region. This region is certainly important as the league has always had a big fan base for the league.
Serie A’s offering to the MENA region
YouTube will provide a complete Serie A experience as well as pre and post-match events in each round of the league. The Derby of Milan was the starting point for this new deal thanks to the technological capabilities afforded by the new IBC in Lissone. What are the benefits of this new extension, you may wonder? This effort is expected to increase the brand’s international worth and help them develop their fan base in a critical sector.
Serie A initially announced a country-by-country MENA broadcast rights deal to supplement revenue from its existing regional broadcast contract with BeIN Sports. However, after much deliberation, the Qatari broadcaster decided not to renew its $500 million regional rights deal.
Following the failure to clinch a MENA contract, Serie A opted to broadcast its games directly in the region via YouTube at the start of the season. Prior to the current expansion, this contained five games with Arabic commentary per matchweek. With Serie A already streaming all MENA games on YouTube until the end of the season, any new TV arrangement would almost certainly have to wait until the 2022/23 season.