SAMBA DIGITAL TO BE LISTED ON LISBON’S EURONEXT

PRESS RELEASE

Lisbon, October 6, 2022 – The international marketing agency dedicated to sports and entertainment has chosen Euronext Lisbon to enter the stock markets. The company will begin trading on the stock exchange today, October 6th, valued at €23.3 million and with 10% of its shares to be made public.

Samba Digital announces that it has today been admitted to trading on Euronext Lisbon in the Access Compartment. The listing was made through the creation of 1,000,000 (one million) shares with a nominal value of 2.33 euros (two euros and thirty-three cents) each, corresponding to a total of 10% of the company’s capital value.

At the closing bell of today’s session, Frédéric Fausser, CEO of Samba Digital, highlighted that “it was with great satisfaction that we enter the stock market with Euronext Lisbon. Samba Digital is an innovative technological company, born with the ambition to be the preferred global solution for the internationalization of sport and eGaming brands. We have been growing rapidly and we see the listing on Euronext Lisbon, which gives us access to the European market, as an opportunity to accelerate the achievement of this objective. Portugal is the most logical choice for us, as Portuguese is the language we offer the most thanks to our strong presence in Brazil, which is our primary market. The listing on the stock exchange is another step in the affirmation of commercial success that we are taking.“

About Samba Digital

Founded in 2018 in the United States, Samba Digital supports clubs and players in the sports and eGaming industry in their internationalization strategy, developing their digital audiences around the world.

The company operates on four continents: America (USA and LATAM), Europe, Africa and Asia. Samba Digital works with the biggest clubs and players in English football (Liverpool, Tottenham, Manchester United, Chelsea…), French football (Ligue 1, PSG, OM, OL, AS Monaco…), Italian football (Serie A, Juventus, Napoli…), German football (Bundesliga, Eintracht, Bayern Munich…) and, since this year, with the Portuguese Primeira Liga.

The company has experience in many other sports. Its clients also include the Orlando Magic in the NBA, the Ryder Cup, Formula 1, Roland-Garros, the US Open, World Rugby, FIBA, etc. Based in Portugal, Samba Digital also owns Sports Translate and Sport Influencers, two platforms for the sports industry, with more than 300 translators and 5,000 influencers available worldwide. Sports Translate provides translation and adaptation of content in 50 languages ​​and dialects and offers video subtitling and dubbing services.

Samba Digital is currently focusing on the development of a single platform, which will bring together, from the beginning of January 2023, all of the digital services that the company can offer to a club/brand, to allow it to grow internationally, whatever its size and budget.

Samba Digital will be the first sports marketing company in the world to offer a service of this type, reinforcing the originality of its business model: being 100% flexible, without any bank debt, with a comfortable cash flow allowing it self-finance its investments.

Financial situation

(full information in the prospectus)

The company, advised in this operation by the Portuguese company Carmo & Cerqueira SROC, Lda (Carmo & Cerqueira), which acted as Listing Sponsor in the admission to Euronext Lisbon, forecasts, for 2022, revenues of around €4.2 million with an EBIT of + €806,000, and closed the accounts for the first half of the year with revenues of €2.1 million, for an EBIT of +421,000 euros. The company’s history shows a consistent and steady progression in the numbers of its 100% owned North American subsidiary:

• 2018 turnover (7 months) $242K; EBIT +$3K

• 2019 turnover $1,278K; EBIT + $23K

• 2020 turnover $1,735K; EBIT + $291K

• 2021 turnover $3,215K; EBIT + $646K

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For more information, please contact

ALL Comunicação

• Joana Madeira Pereira | 965 122 020 | joana.pereira@allcomunicacao.pt
• Margarida Fiúza | 919 673 199 | margarida.fiuza@allcomunicacao.pt
• José Aguiar 91 239 49 20 | jose.aguiar@allcomunicacao.pt

THIS ANNOUNCEMENT IS NOT INTENDED FOR DISCLOSURE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA OR OTHER JURISDICTIONS IN WHICH IT MAY NOT BE LAWFULLY COMMUNICATED. This announcement does not constitute or form part of an offer to subscribe for or sell shares. Its purpose is solely to inform of the admission to trading on the stock exchange. Investors should not base their decisions on this information but should, and may, rely on the information contained in the prospectus to be approved by Euronext Lisbon.