Roland-Garros Junior Series by Renault returns to São Paulo!

We are excited to announce the return of the Roland-Garros Junior Series by Renault in São Paulo from March 31 to April 6! This thrilling event will feature the top young tennis talents from South America, all competing for a coveted wildcard entry into the Roland-Garros Junior tournament in Paris. At Samba Digital, we are proud to partner with Roland-Garros once again to lead the communication and social media strategy for this prestigious event. Our goal is to amplify the reach of this exciting opportunity and share it with tennis fans around the world.

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Une publication partagée par Samba Digital (@sambaagency)

Mission

Our mission for this event is to design and implement a comprehensive communication and social media strategy to take the Roland-Garros Junior Series by Renault to the next level. This competition in São Paulo represents an excellent opportunity to engage the South American tennis community and increase the global visibility of the event.

Approach

To maximize impact, we have developed a strategy that combines creativity, social media engagement, and localized content. We will create engaging content, such as teaser videos, player interviews, and behind-the-scenes images, to bring fans closer to the action and showcase the talents of the young athletes.

Our social media strategy will focus on platforms like Instagram, TikTok, and Facebook, to reach both local fans in São Paulo and the global tennis community. We will use interactive posts, hashtags, and live updates to keep followers engaged.

Additionally, we will tailor campaigns to the South American audience by collaborating with local influencers and providing exclusive content. By integrating Renault and Roland-Garros into this strategy, we will strengthen their partnership and increase their visibility throughout the tournament, ensuring a memorable experience for all participants.