Fast Studios to unveil new Women’s Sports Network streaming channel
With women’s sports rising in popularity and reputation by the minute, Fast Studios in LA has announced the creation of the Women’s Sports Network, a 24-hour streaming channel dedicated to women’s sports. This new endeavour is the result of leading female athletes becoming influential icons with enormous social media followings. And their stories have really fascinated viewers.
The launch of a free, ad-supported streaming service will be the result of this multi-million dollar endeavour. Initially, this platform will include material from the Ladies Professional Golf Association (LPGA), US Ski & Snowboard, and World Surf League (WSL). Furthermore, the Women’s Sports Network will broadcast any and all women’s sports news that reaches the headlines.
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Fast Studios will be in charge of the channel’s content, advertising, and distribution. This dedicated 24-hour network will be available on major streaming platforms in the United States later in 2022. GoodSport and Empower Onyx, two specialised sports media firms, will sponsor the Women’s Sports Network. The latter, in honour of Black History Month, focuses on the lives of Black female athletes.
For far too long, there has been speculation about women’s sports programming on television. Companies are increasingly up for sponsoring female athletes as they value relevance, making this new enterprise even more important. Nike, Adidas, and Toyota are just a handful of the brands that are highlighting strong female athletes in their marketing. Among the most well-known names are tennis star Serena Williams and Olympic swimmer Jessica Long.
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The network’s launch will be in good company, since it coincides with the 50th anniversary of Title IX, a major US Department of Education provision that required schools to invest in girls’ sports, thereby creating new playing fields for women. With an initial slate of content collaborations with major sports organisations, solid relationships with brand sponsors, and growing demand for a top destination for women’s sports, the new Women’s Sports Network is well-positioned for success.