West Ham United & Intuit QuickBooks : New York Partnership Activation

Mission

Samba Digital supported West Ham United in activating the Club’s partnership with Intuit QuickBooks in New York, during the 2025 Premier League Summer Series.
The goal: to create engaging content that showcased what makes West Ham unique, through the lens of two local partner businesses, one based in New Jersey and the other in Manhattan.

Results

• Produced two immersive storytelling videos
• Delivered photo and video content tailored for digital platforms
• Successful activation in the heart of New York, strengthening visibility for West Ham United and Intuit QuickBooks in the US market

This activation brought the local community closer to the West Ham United world while authentically showcasing the partnership with Intuit QuickBooks.

Approach

To bring this activation to life, we:

• Developed tailored storyboards: crafted the narrative and flow for each video to tell an authentic, impactful story.

• Captured on location: produced photography and videography at both businesses, capturing everyday moments and testimonials that reflect the Club’s DNA.

• Edited and optimised for social: delivered two contemporary, story-driven edits designed to maximise impact across the Club’s and partner’s digital channels.