United Against Racism: Samba Digital at the Heart of Ligue 1 and Ligue 2’s Mobilization
Assignment
Samba Digital supported the French Professional Football League (LFP) in its CSR campaign against racism for the 2024-2025 season. By creating personalized content for all Ligue 1 and Ligue 2 clubs, we contributed to a powerful movement, shared by 100% of the teams, generating over 300,000 reactions. A mission where sports and societal commitment meet.
Approach
A challenge for a collective commitment
Each season, the French Professional Football League (LFP) reaffirms its core values: tolerance, respect, and inclusion.
For the 2024-2025 season, the anti-racism campaign took on a new dimension: involving all Ligue 1 Uber Eats and Ligue 2 BKT clubs, providing them with ready-to-use, impactful, and emotional content.
Samba Digital was chosen to take on this challenge with a clear mission: to transform this commitment into powerful, mobilizing visuals.
Imagining a universal visual language
How do you capture the essence of such an important cause in a single image, adaptable for over 40 clubs?
Our approach was simple yet ambitious: create a strong visual foundation that respects each club’s identity while conveying a common message.
Three key elements guided our creation:
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The logos of the club and the campaign, placed at the center of the design, symbolizing unity.
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The campaign patch, prominently displayed to embody the collective commitment.
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The players’ gazes, intense and focused, directed towards the emblem: raw emotion, no embellishments.
The result: a series of clean, powerful visuals that are immediately impactful and ready to be deployed across all platforms.
Results
Immediate impact on the field and on social media
From the moment of launch, the response was overwhelming:
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100% of clubs shared our creations on their official social media and websites.
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Over 300,000 reactions accumulated, from shares, likes, and enthusiastic comments.
Beyond the numbers, it was the emotion sparked by this campaign that stood out.
Players, fans, and institutions alike recognized themselves in this message of fraternity and respect.
When creativity serves the values of sports
At Samba Digital, we believe that sports have the power to change mindsets and bring people together.
That’s why we dedicate our creative expertise to causes that go beyond the playing field.
This anti-racism campaign wasn’t just a graphic design mission, it was an opportunity to act, amplify a shared voice, and prove that with the right tools, a simple visual can become a powerful vehicle for engagement.
