Trophée des Académies – LFP

Mission

For the second consecutive year, Ligue 1 McDonald’s organized the Trophée des Académies in Benin — an event celebrating young football talent across the country.
Samba Digital was called upon to provide 360° support, managing every aspect of communication and activation.

Our mission: to elevate the visibility and impact of the competition through creative content, influencer engagement, and strategic press relations, while strengthening Ligue 1’s digital presence in the region.

Approach

To ensure success, Samba Digital supported the project across multiple key areas:

• Social Media Strategy & Content Creation
  Development of tailored posts and videos optimized for each platform, with a focus on storytelling and fan engagement.
• Graphic Design & Visual Identity
  Consistent, high-impact visuals aligning with Ligue 1’s branding while capturing the spirit of youth football and competition.
• Influencer Management & Press Relations

Collaboration with regional influencers and targeted media outreach to amplify visibility and drive organic engagement.

This agile and responsive collaboration demonstrated Samba’s ability to deliver creativity, speed, and coordination at scale — turning the Trophée des Académies into one of Ligue 1’s most engaging regional activations.

Results

The campaign delivered exceptional reach and engagement across platforms:

• 486 posts in total, including more than 300 geo-blocked activations
• 5 million engagements, with over half coming from TikTok
• 84.5 million impressions, three-quarters of which originated from Ligue 1 accounts
• 64.1 million video views across more than 300 video posts
• 100,000+ new fans recruited on Ligue 1 accounts during the campaign period
• 109 media outlets across the continent covered the event

This integrated strategy significantly boosted Ligue 1’s visibility and community growth in Africa, showcasing the power of coordinated creative and digital execution.

@ligue1 𝐓𝐨𝐮𝐥𝐨𝐮𝐬𝐞 𝐬𝐚𝐢𝐭 𝐦𝐞𝐭𝐭𝐫𝐞 𝐥’𝐚𝐦𝐛𝐢𝐚𝐧𝐜𝐞 🕺🔥 Le but magnifique et la célébration pleine de vibes des jeunes de @Toulouse Football Club 🤩 📺 Rendez-vous sur @CANAL+ SPORT AFRIQUE #Ligue1afrique #TDA2025 ♬ Originalton – 𝓥𝔁𝓼𝓲𝓸𝓷✞