The European Saga: A Vintage Game-Inspired Journey with Bologna FC

Mission

The European Saga is more than a campaign – it’s a creative world we brought to life!

The Saga was born from a single idea: Turn Bologna FC’s Europa League adventure into a storytelling experience inspired by retro video games. After winning the Coppa Italia, their first major trophy in a long time, Bologna earned a spot in this season’s Europa League and with it, the chance to tell a story worthy of their return to Europe.

The goal: Transform Bologna FC’s European run into a narrative experience, highlight the club’s heritage, and engage fans in a playful, myth-inspired journey.

Results

The campaign delivered a unique storytelling experience:

• Engaging narrative: Fans followed Zigant, Bologna’s hero, across Europe.
• Symbolic connections: Each opponent became a mythical foe, blending football and local culture.
• Interactive universe: Fans participated by choosing Zigant’s gear and following his quest.
• Creative identity: Visuals combined retro game aesthetics with Bologna’s architectural motifs.

The Creative Concept

“Zigant’s European Quest”

• Blending Bologna’s heritage and symbols with European football culture.
• Using retro arcade game visuals to create nostalgic and engaging experiences.
• Connecting city, club, and fans through mythology, football, and storytelling.

Collaborative Process

• Creative freedom: Bologna FC embraced bold storytelling and retro game aesthetics.
• Design precision: visuals balance heritage, mythology, and modern appeal.
• Seamless execution: narrative delivered across digital channels.
• Fan engagement: each post immerses supporters in the saga.

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Uma publicação compartilhada por Bologna FC 1909 (@bolognafc1909)

Approach

Our approach transformed Bologna FC’s European campaign into an interactive story:

Ver essa foto no Instagram

Uma publicação compartilhada por Bologna FC 1909 (@bolognafc1909)

Design & Storytelling Strategy

Our approach focused on integrating Bologna’s myth, club identity, and visual storytelling:

Hero Perspective

• Highlighting cultural and historical symbols through textures and visuals.
• Personalizing Zigant’s journey to reflect the club’s heritage and European matches.
• Creating an interactive bridge with fans, letting them follow every episode.

Club DNA & Identity

• Consistent use of Bologna’s colors and architectural motifs.
• Combining football, mythology, and city identity for instant recognition.
• Ensuring each visual resonates locally and globally.

Long-Term Vision

• Strengthening club identity: every visual reinforces Bologna FC’s story.
• Fan connection: content designed for global engagement.
• Emotional journey: fans experience every match as part of the epic saga.
• Story-driven campaign: each episode elevates the European adventure beyond football results.