Samba Digital Powers ATP Media Through a Landmark Tennis Season

Mission

Samba Digital was called upon by ATP Media and Tennis TV to support the 2025 tennis season through the creation of high-impact creative content, particularly focused on the year’s most memorable moments.

The goal: to visually capture the moments that make tennis fans around the world feel something, highlighting the key moments from the four Grand Slams, ATP Masters 1000, and the ATP Finals, and boosting reach and engagement across Tennis TV’s digital platforms.

Results

The numbers speak for themselves:

• 50+ creative assets produced and published throughout the season
• Over 4 million engagements generated across all content
• A total audience of 3.8 million fans reached

Thanks to this collaborative effort, Tennis TV strengthened its position as the global digital reference for tennis, delivering impactful, timely, and emotionally resonant content. Samba Digital helped bring the intensity, beauty, and magic of each tournament to life.

Approach

Throughout the season, Samba Digital worked hand-in-hand with ATP’s production and social media teams.

The goal: to identify, in real time, the most viral and talked-about moments on tour.

Our support focused on three key areas:

• Strategic selection of key moments
  From iconic victories to record-breaking performances and emotional reactions, we carefully selected the highlights that truly captured the essence of elite tennis.
• Tailored production for each major tournament
  Each visual asset was designed to reflect the identity of the tournament it covered. From the Australian Open to the US Open, including Roland-Garros, Wimbledon, the ATP Masters 1000 series, and the ATP Finals, every piece stayed true to the Tennis TV brand.
• Seamless collaboration with ATP teams
  We worked with focused briefs, fast feedback loops, and efficient validation processes. This close collaboration ensured speed, consistency, and high editorial standards throughout the season.