Team Cofidis

Mission

Team Cofidis wanted to strengthen its presence on TikTok and grow a loyal fanbase on the platform. They entrusted Samba to deliver a full-service approach, managing both the TikTok account and the paid media strategy throughout the 2025 season.

Our mission was to create a dynamic and engaging content ecosystem that captured the energy, personality, and behind-the-scenes life of the team, from daily training and Media Day moments to key events such as the Tour de France.
Samba aimed to balance reactive content with creative storytelling while maximizing fan engagement and acquisition in targeted regions.

@teamcofidis
Nos coureurs et coureuses vous dévoilent leur fond d’écran ! Lequel est votre préféré ? 🤔📱
#TeamCofidis
#Cyclisme
#SportsTikTok
@Clementizquierdo @Valentine Fortin
♬ La La La – Sped Up Version – Naughty Boy & Sam Smith

Approach

Samba developed Cofidis’ editorial strategy and produced a wide range of content throughout the season. This included reactive content related to team activity, fun videos, trends, and footage captured during Media Day with the team.

Paid media played a key role in acquiring new fans in targeted regions and amplifying the best-performing organic content, especially during the Tour de France, a key moment in the season.

Results

Throughout the season, the TikTok campaign delivered strong reach and engagement for Team Cofidis:

105 posts published across the season
+16M impressions generated through both organic and paid media
+15K new followers acquired on TikTok
17.9M video views accumulated across all content

Samba’s integrated strategy enabled Team Cofidis to grow its TikTok presence steadily throughout the season. The content mix, kept the community engaged while reflecting the personality and energy of the team.

Paid media allowed the amplification of top-performing content in targeted regions, ensuring that key moments like the Tour de France reached fans across Europe and beyond.

Overall, the campaign strengthened Team Cofidis’ digital identity, driving both fan acquisition and engagement while positioning the team as one of the most active and entertaining cycling teams on TikTok.