Roland Garros Junior Series Japan

Mission

Samba Digital manages the official Roland-Garros TikTok account. For the RG Junior Series Japan, we developed a dedicated content plan covering all three weeks of the competition, including qualifiers and the two weeks of the main tournament.

All match footage content was geo-restricted outside of France, which significantly affected performance as we could not leverage the excitement and audience in the French market. Our mission was to maximize engagement and fan experience within these constraints.

@rolandgarros
A final to go down in history 💫
#RolandGarros
#sportstiktok
#tennis
#tennisedit
#alcaraz
♬ In this shirt – ___lyrics.___

Approach

Our content strategy was designed to be varied, creative, and TikTok-native:

• Tennis Content
  Highlights, compilations, resumés, epic and funny moments on the court, and interviews with players.
• Behind-the-Scenes
  Celebrations, training sessions, celebrity appearances, and humorous moments off the court.
• Sponsored Content
  Fans of the Day, Shot of the Day, and other branded activations to engage the community.
• Advanced Editing & Storytelling
  Emotional videos, trending formats, carousels, digital content, and 4K videos with added context and storytelling to maximize engagement.

Results

The RG Junior Series Japan TikTok campaign delivered strong performance and fan engagement:

• 586 videos published throughout the tournament
• 808K new followers gained during the event
• 770 million views across all content
• 44.1 million likes accumulated by all videos

@rolandgarros
Forever on the Court Philippe-Chatrier 😍🇪🇸
#RolandGarros
#sportstiktok
#Nadal
#tennis
#legend
#Tribute
@Rafael Nadal
♬ الصوت الأصلي – 🎧🎶

Samba’s approach combined high-volume content, creative storytelling, behind-the-scenes coverage, and sponsored activations.
This allowed Roland-Garros to maintain a strong TikTok presence despite geo-restrictions, engaging fans worldwide and reinforcing the tournament’s digital strategy.

The variety of content, including match highlights, epic points, humorous moments, player interviews, and off-court activations, kept the community entertained and connected throughout the three weeks of competition.

Samba’s real-time editing and storytelling ensured each post was optimized for engagement, while sponsored features such as Fans of the Day and Shot of the Day strengthened fan interaction and participation.

Overall, the campaign reinforced Roland-Garros’ position as a leader in social media innovation among tennis tournaments, setting a benchmark for future junior and senior events on TikTok.