TikTok x Roland-Garros 2025: A Record-Breaking Edition with 770M Views

A historic edition on and off the court

The 2025 edition of Roland-Garros made headlines both on the courts and behind the scenes. Samba Digital, in charge of the tournament’s official TikTok account, rolled out a tailored content strategy throughout the three weeks of competition, covering the qualifiers and the main draw.

A team fully committed, 7 days a week

A dedicated team of six community managers worked in rotating shifts, covering mornings, afternoons, when most matches took place, and night sessions. This setup ensured round-the-clock coverage and allowed us to engage audiences across all time zones while remaining highly reactive to breaking moments.

Key objectives and record-breaking results

Rafael Nadal Tribute
A historic moment, covered in real-time:

• 16 pieces of content produced within hours

• 84 million views generated

• Powerful emotional storytelling, highly praised by the community

• @rolandgarros Forever on the Court Philippe-Chatrier 😍🇪🇸 #RolandGarros #sportstiktok #Nadal #tennis #legend #Tribute @Rafael Nadal ♬ الصوت الأصلي – 🎧🎶

Men’s and women’s finals

Celebrating the victories of Coco Gauff and Carlos Alcaraz:

• 90 videos produced in 48 hours

• 140 million views generated

• An immersive experience for fans at the peak of tournament intensity

A rich and engaging editorial strategy

For Roland-Garros 2025, we deployed a diverse and dynamic content strategy aimed at captivating an international audience.
Core tennis content highlighted key moments from the tournament, standout rallies, exclusive interviews, epic or funny sequences.
This was enriched by behind-the-scenes footage that gave life to the unique tournament vibe: training sessions, player celebrations, and celebrity appearances, including Ousmane Dembélé, fresh off his UEFA Champions League victory.
We also published high-impact sponsored formats like Fan of the Day and Shot of the Day, designed to drive engagement while showcasing brand partners.

• @rolandgarros ALLEZ LES BLEUS ALLEZ 🎤🇫🇷 @Novak Djokovic #RolandGarros #sportstiktok #tennis #football #EquipeDeFrance #tennisplayer #ramenezlacoupealamaison @ATP Tour @Equipe de France @vegedream ♬ original sound – 𝓥𝓵𝓮.𝓒𝓒

High-end production driving performance

Our editorial efforts were supported by high-end post-production: 4K videos, trending formats (like carousels and fast-paced edits), and storytelling that provided context and emotional resonance.
From May 19 to June 9:

• 586 videos published

• 808,000 new followers

• 770 million views

• 44.1 million likes

An outstanding outcome, proof of our ability to drive digital performance while elevating the narrative around sport.

@rolandgarros A final to go down in history 💫 #RolandGarros #sportstiktok #tennis #tennisedit #alcaraz ♬ In this shirt – ___lyrics.___