NFL FLAG Brazil x Samba
MISSION
NFL FLAG partnered with Samba Digital to accelerate the growth of its school program in Brazil, with the goal of introducing the sport to new young audiences and building a strong grassroots structure nationwide. The project focused on onboarding 80 new schools, equipping them with the right tools and resources, training physical education coaches according to NFL standards of excellence, and creating a competitive pathway for boys and girls aged 12 to 15.
APPROACH
To deliver this, Samba Digital led the recruitment and support of participating schools, ensuring each one received free equipment and access to the program curriculum. At the same time, dedicated training sessions were organized for PE coaches so they could confidently implement the methodology and deliver the experience at the highest level.
Beyond the educational rollout, Samba Digital also managed the full execution of regional and national competitions, overseeing operations from planning to delivery. The scope further extended to international representation, with travel and logistics coordinated for Team Brazil to compete abroad.
RESULTS
The program significantly strengthened NFL FLAG’s presence in Brazil, creating a scalable and sustainable development model for youth participation.
- More than 6,000 kids engaged across the country
- 1,600 kids competing in structured competitions
- 80 new schools onboarded into the program
- 8 national competitions organized, delivering high-level experiences for young athletes
These results highlight the program’s success in combining education, accessibility, and competition, while positioning NFL FLAG as a fast-growing sport among Brazil’s youth.
