LNH Trophées 2025: A Visual Universe Worthy of Champions

On the occasion of the 2025 Trophies Ceremony, the Ligue Nationale de Handball (LNH) enlisted Samba Digital to design the entire visual universe of its flagship event.
The goal: to highlight the season’s top talents through a strong, cohesive, and impactful graphic identity, adaptable across all communication channels—including live streaming on YouTube.

Our Creative Strategy

Given the importance and national visibility of the event, we developed a three-pronged creative strategy: visual branding, custom design for individual trophies, and motion design production for the live video broadcast.

Assets Delivered:

  • Posters

  • Social media templates (posts, stories, carousels)

  • Digital banners

  • Emailing & web materials

  • A complete video package for the live broadcast

Since the ceremony was streamed live on YouTube, our team also handled all motion design and broadcast animations to deliver an immersive, seamless experience for viewers.

Animated Content Produced:

  • Dynamic video transitions

  • TV graphics (titles, lower-thirds, opening sequences)

  • 3D modeling of the trophy

  • Jingles & event animations

The result: a polished, high-energy production in line with the standards of major international sporting events.

An Impact Matching LNH’s Ambitions

Thanks to a strong artistic direction and deployment across all visual touchpoints, Samba Digital enabled the LNH to spotlight its top ambassadors and elevate the ceremony into a must-see event of the season.
The visual consistency across print, digital, and video platforms created a true common thread and reinforced the league’s brand identity.

Custom Visuals for Each Trophy

For every individual award, we created a tailor-made visual that respected the overall identity of the event while highlighting the uniqueness of each trophy:

  • Most Valuable Player (MVP)

  • Best Coach

  • Best Young Player

  • Best Goal

The unified graphic approach enhanced the clarity and recognition of the event, while creating emotional value around each award.

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