Leaders Cup

Mission

As part of the Leaders Cup finals, the LNB asked us to create the “Champions/Winners” visual, continuing our collaboration on several previous projects.

Approach

As part of the Leaders Cup finals, the LNB asked us to create the “Champions/Winners” visual, continuing our collaboration on several previous projects.

The complexity of this project lay in the format of the tournament: the final stages take place over a weekend, making it impossible to anticipate the finalist teams and the winner in advance. This context required maximum responsiveness.

In order to optimize our production, we developed a reference visual by betting on the probable presence of Paris in the final. Our strategy was to finalize the other visual between Saturday and Sunday so that both scenarios would be ready before the final.

However, the elimination of Paris in the first match changed our plans. We therefore had to design two new visuals in less than 24 hours for Monaco and Le Mans (surprise winner), with the constraint of integrating all the players who participated in the matches as well as the coach.