LBA 2024-2025: Elevating Italian Basketball Storytelling with Samba Digital

Mission

Samba Digital supported the Lega Basket Serie A (LBA) during the key moments of the season by creating dedicated storytelling for each competition.
The goal: to provide fans with a consistent and engaging experience while strengthening the league’s visual and narrative identity throughout the 2024-2025 season.

Results

• Stronger presence during all key moments of the season
• A cohesive and easily recognizable brand image
• Increased engagement thanks to immersive, competition-specific content

This approach enabled the LBA to unite its communities and strengthen its position as the benchmark in Italian basketball.

Voir cette publication sur Instagram

 

Une publication partagée par LBA (@legabasketa)

Approach

To achieve this, we focused on three main pillars:

• Creation of a unified visual style – Developing a consistent graphic charter and editorial tone to give the content a strong, recognizable identity.

• Tailored storytelling for each competition – Highlighting key moments, standout performances, and the unique emotions of each tournament in the season.

• Season-wide coherence – Applying the style and formats across all major events to create a continuous narrative thread, strengthening the bond with fans.

  Voir cette publication sur Instagram

   

  Une publication partagée par LBA (@legabasketa)