FFF: The Olympic Games concept

Assignment
The French Football federation want to create a unique campaign which connected football with other Olympic disciplines, celebrating French athletes’ achievements and sharing their stories with millions.
Approach
Leverage the football team’s vast online presence to highlight the extraordinary performances of athletes from various disciplines, uniting French sportsmanship. Our studio has taken the best of French athletes by associating them with French football players present during the Olympics.
Results
- 7 visual master pieces
- 12 million impressions
- 750 000 engagements
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