EVERTON WATCH ALONG
Mission
To produce a watch-along digital event that highlighted the magic of the Merseyside derby directly to the LatAm Spanish audience.
Action
In a short period of time we brought in Cracks Colombia to host and produce the show. We worked hand-in-hand with Everton on adding value through; pre-recorded videos with Yerry Mina and James Rodriguez, a signed shirt competition, developing the show format, distributing on YouTube, Twitter, TikTok and Facebook, and managing the community management on all those platforms. And to finish off the event in style, James Rodriguez dialled in from Anfield for a live interview after the game.
- Over 500k views
- 4k competition entries
- First ever geo-gated TikTok Live by a sports team
- Coverage by ESPN, Marca, AS …
Contact us
Other case studies
Roland Garros Junior Series by Renault
LNH Trophées 2025: A Visual Universe Worthy of Champions
LFP and TikTok: A Digital Success Story Powered by Samba Digital
RB Leipzig in Brazil: a brand activation by Samba Digital for PUMA
A digital powerhouse on display for PSG during the 2025 Champions League Final
