EVERTON WATCH ALONG
Mission
To produce a watch-along digital event that highlighted the magic of the Merseyside derby directly to the LatAm Spanish audience.
Action
In a short period of time we brought in Cracks Colombia to host and produce the show. We worked hand-in-hand with Everton on adding value through; pre-recorded videos with Yerry Mina and James Rodriguez, a signed shirt competition, developing the show format, distributing on YouTube, Twitter, TikTok and Facebook, and managing the community management on all those platforms. And to finish off the event in style, James Rodriguez dialled in from Anfield for a live interview after the game.
- Over 500k views
- 4k competition entries
- First ever geo-gated TikTok Live by a sports team
- Coverage by ESPN, Marca, AS …
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