ESPORT CHALLENGE
Mission
Tap into the Brazilian eSports fan base for Wolfsburg.
Action
A match was shown on YouTube between a Wolfsburg eSports player and Wendell Lira (winner of the 2015 Puskas Prize). eSport is now a fantastic tool for international communication by clubs. By involving this well-known Brazilian influencer, we highlighted Wolfsburg’s sports strategy.
- 3 Million impressions
- +800K videos views
Contact us
Other case studies
Betano Brazil’s Influencer Marketing Campaign
Viva Chiefs Kingdom: How the Kansas City Chiefs Documentary Strengthened Fan Connections in Mexico
2,5B views : Samba Digital’s success on TikTok France – season 2023/2024
Ligue 1’s Strategic Campaign During the African Cup of Nations
PR Operations on Roland-Garros Junior Series by Renault 2024
