ESPORT CHALLENGE
Mission
Tap into the Brazilian eSports fan base for Wolfsburg.
Action
A match was shown on YouTube between a Wolfsburg eSports player and Wendell Lira (winner of the 2015 Puskas Prize). eSport is now a fantastic tool for international communication by clubs. By involving this well-known Brazilian influencer, we highlighted Wolfsburg’s sports strategy.
- 3 Million impressions
- +800K videos views
Contact us
Other case studies
Bayer Leverkusen in Rio: A sky-to-sand strategy to win brazilian hearts
Bringing Rugby Closer to Spanish-Speaking Fans: World Rugby’s Digital Growth in LATAM & Spain
6.6 Million New Fans: Explosive Global Growth
Tottenham Hotspur Expands Latin American Presence with Targeted Spanish and Portuguese Strategy
Samba Digital Powers ATP Media Through a Landmark Tennis Season
