ESPORT CHALLENGE
Mission
Tap into the Brazilian eSports fan base for Wolfsburg.
Action
A match was shown on YouTube between a Wolfsburg eSports player and Wendell Lira (winner of the 2015 Puskas Prize). eSport is now a fantastic tool for international communication by clubs. By involving this well-known Brazilian influencer, we highlighted Wolfsburg’s sports strategy.
- 3 Million impressions
- +800K videos views
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