DIGITAL PARTNERSHIP
Mission
Increase recognition of AS Monaco among football fans in Brazil.
Action
An innovative digital partnership with the Brazilian club Cruzeiro, creating a buzz around the launch via the fake hacking of each club’s Facebook pages. This unique connection aims to bring the fan communities of both clubs closer together through dedicated content. It allowed AS Monaco and Cruzeiro to enrich their current offerings and also look to the horizon.
- +200k Brazilian fans
- +50 media reports
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