Samba Digital Drives Worldwide Social Coverage for DAZN’s FIFA Club World Cup

Mission

As part of the launch of the new FIFA Club World Cup format, DAZN, the competition’s exclusive broadcaster, partnered with Samba Digital to lead a large-scale, global social media strategy.

The goal: to bring the tournament to life in real time across social media, capture the attention of a global audience, and boost visibility and awareness through consistent and high-impact digital coverage.

Results

The impact was immediate and far-reaching:

• 6.7 million new followers gained across platforms
• 7.1 billion impressions generated during the campaign
• 8 platforms activated simultaneously for full coverage
• 24/7 live operations, from the opening whistle to the final trophy lift

Through this operation, DAZN successfully positioned the reimagined FIFA Club World Cup as a must-watch global event across digital channels. Samba Digital transformed every moment of the tournament into engaging, high-performing content, driving visibility, excitement, and connection with fans worldwide.

Approach

To meet this ambitious challenge, Samba Digital assembled a dedicated task force of over 30 experts (content, design, social media, video, moderation…), available 24/7 for a 4-month period, throughout the entire competition.

Our strategy was built on four key pillars:

• Real-time content production
  Maximum reactivity to publish the key moments within minutes: goals, emotions, skills, stats, behind-the-scenes, fan reactions, and exclusive content, all crafted for maximum shareability.
• Activation across 8 social platforms
  Instagram, TikTok, YouTube, X (Twitter), Facebook, WhatsApp, Snapchat, and Telegram, each platform received a tailored editorial strategy, adapted to its format, audience, and usage.
• Global storytelling with local relevance
  We developed a unified narrative for the tournament while adapting content to reflect the cultural specificities of different regions, ensuring worldwide resonance and relevance.
• Seamless 24/7 coordination
  Thanks to our international structure, we ensured non-stop coverage, regardless of time zone, with teams always ready to capture and share key moments in real time.