Live. Engage. Dominate: The Betclic ÉLITE Social Media Success Story

Mission

For over two years, Samba Digital has been providing live coverage of the Betclic ÉLITE throughout the season (30 game days), including the Play-offs.
The goal: to offer fans an immersive, dynamic, and engaging digital experience on the league’s official social media channels.

Results

• Over 260 matches covered
• 4.3M engagements generated
• 117M cumulative impressions
• 62% of Betclic ÉLITE’s total engagement generated by Samba

Thanks to this approach, Betclic ÉLITE has strengthened its connection with fans and cemented its position as one of the most-followed sports leagues in France on social media.

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Une publication partagée par Betclic ELITE (@betclic_elite)

Approach

To achieve this goal, we implemented a strategy combining reactivity, creativity, and storytelling:

• Real-time capture and editing – Cutting match highlights and editing vertical videos during live broadcasts to fit social media formats.

• Storytelling around key moments – Showcasing performances, records, and highlights through photo montages and the use of graphic templates consistent with the league’s visual identity.

• Anticipation and content preparation – Creating ready-to-publish visuals to support the season’s narrative and react quickly to on-field events.

  Voir cette publication sur Instagram

   

  Une publication partagée par Betclic ELITE (@betclic_elite)