2,5B views : Samba Digital’s success on TikTok France – season 2023/2024

MISSION

Samba Digital’s mission was to enhance and expand brand presence on TikTok by increasing engagement and reach among target audiences in France. Through innovative strategies, relevant content and strategic partnerships, the agency aims to solidify its leadership on the platform and deliver significant results for its clients.

SOME CASES

- Roland-Garros 2024: Samba Digital once again managed the TikTok account for the prestigious Roland Garros tournament. The focus was on increasing content output, especially during the qualifying week. The team produced 350 videos over three weeks, doubling the output from the previous year. The content strategy was highly successful, with 14 videos exceeding 5 million views and 73 videos exceeding 1 million views, demonstrating the team’s ability to innovate and engage audiences.

@rolandgarros WTF’s point from Zheng Qinwen #RomandGarros #RG24 #Tennis #SportsTikTok #Zheng ♬ som original – Izaak

- Ligue 1: Samba Digital produced around 60 pieces of content per month for Ligue 1, a key client. The strategy combined football-related content with influencer-driven campaigns, working with artists such as Ismail Iwi and Book Master to create viral moments. The team also used memes and trending formats to engage the Gen Z audience, resulting in significant engagement and visibility for Ligue 1 on TikTok.

@ligue1 Not today! 🫡 @Borussia Dortmund See you in the semi-finals. #ChampionsLeague #PSG #Win #Ligue1 #Meme #SportsTikTok ♬ sonido original – Ligue 1 McDonald’s

- - French Football Team (Euro 2024): During Euro 2024, Samba Digital expertly managed content for the French football team’s TikTok account. The agency’s content strategy included a mix of training videos, player challenges and celebration videos, which contributed to the growth of 1 million new fans in just six weeks. The campaign generated 294 million views and 26 million likes across 83 videos, with three videos exceeding 15 million views each.

@equipedefrance Pavard’s epic skill 🤪#EURO2024 #EquipeDeFrance #SportsTikTok #Pavard ♬ If We Being Real – Slowed Songs

Live TikTok Events: Samba Digital used TikTok Live to bring fans closer to the action, hosting live events for Top 14 rugby league and LOSC football team. These live sessions featured behind-the-scenes content and guest appearances, engaging over 400,000 viewers and providing exclusive experiences for the TikTok community.