CARNAVAL PSG

Mission :

Produce an exceptional Fan Event for PSG during the 2019 Carnaval in Rio.

ACTION :

A concert by a famous Rio group was organised, attracting an audience of 5,000. We also managed the media relations and coverage of the event by PSG’s digital platforms.

40 medias reports
1 million impressions
500k views

"It was a wonderful event. I thank Paris Saint-Germain for this initiative. Carnaval is so important to us Brazilians, and it really was a magical moment. I met so many Brazilian and French fans from Paris today, there were a lot of people. The event has boosted the development of the Paris Saint-Germain brand in Brazil."