CARNAVAL PSG
Mission :
Produce an exceptional Fan Event for PSG during the 2019 Carnival in Rio.
ACTION :
Organisation of a concert with a famous Rio music group that brought together 5,000 people. Our efforts also included the management of media relations and event coverage on PSG’s digital platforms.
- 40 medias reports
- 1 Million impressions
- 500K views
"It was a wonderful event. I thank the Paris Saint-Germain for taking this initiative. Carnaval is an important moment for us Brazilians, it was a magical moment. I was able to meet a lot of Brazilian and French fans from Paris today, there were a lot of people. The event can only contribute to the development of the Paris Saint-Germain brand in Brazil."
Alex
Former PSG Player
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