CARNAVAL PSG
Mission :
Produce an exceptional Fan Event for PSG during the 2019 Carnaval in Rio.
ACTION :
A concert by a famous Rio group was organised, attracting an audience of 5,000. We also managed the media relations and coverage of the event by PSG’s digital platforms.
- 40 medias reports
- 1 million impressions
- 500k views
"It was a wonderful event. I thank Paris Saint-Germain for this initiative. Carnaval is so important to us Brazilians, and it really was a magical moment. I met so many Brazilian and French fans from Paris today, there were a lot of people. The event has boosted the development of the Paris Saint-Germain brand in Brazil."
Alex
Former PSG Player
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