Wimbledon rewrites history and grows its audience
The British tournament has had the best performances among tennis’ Grand Slams in 2023
After Andy Murray, Wimbledon finally has a new champion. At the age of 20, Spaniard Carlos Alcaraz defeated Novak Djokovic, of Serbia, and became champion for the first time at the All England Club. But a renaissance for the English tournament goes beyond just having a new champion. Wimbledon recorded performances superior to Roland Garros and the Australian Open, reinforcing the dominance of its brand.
This year, the official account of the English tournament on Instagram registered 792,000 new followers, a growth of 16% in terms of the page’s total followers.
Of these 792,000 users, just over 191,000 followed the page on July 16, when Carlos Alcaraz and Novak Djokovic faced off at Wimbledon’s Center Court, meaning the tournament gained 25% of these new followers in just one day.
In terms of total interactions, Wimbledon reached, on Instagram alone, 45 million users during the 21 days of the tournament.
Of that total, 9.2 million took place on the day of the final match, a concentration of 20% of these in just one day.
The post that announced the new champion, however, was not the one with the best performance of the tournament so far.
The best performance post featured stars from another sport, whose presence generally helps to raise the prestige of a brand or competition. In this case, Formula 1 drivers Charles LeClerc, a driver for Ferrari, and Pierre Gasly, of Alpine, left Silverstone to watch the matches on Center Court on Monday, July 10th.
Thus, July 10 – a Monday in the final week of the competition – was the day with the second best performance, superior even to those registered on the days of the men’s and women’s semifinals and even the women’s final, in which the Czech Marketa Vondrousova defeated the Tunisian Ons Jabeur by two sets to none.