Univision and Televisa set to merge content and media assets in $4.8 billion deal
Univision has been incredibly busy providing Liga MX with 5G experiences. But they’re not done yet; they’ve announced a $4.8 billion merger with Group Televisa to create the world’s largest Spanish media conglomerate. Televisa, based in Mexico, and Univision, based in the United States, will merge their content and media properties later this year to form Televisa-Univision.
Univision will combine Televisa’s four free-to-air channels with 27 pay-TV networks. This new collaboration would also include the well-known Television brand, the Videocine movie studio, and the premium video-on-demand service Blim TV.
This new brand incorporates the Univision and UniMás networks, as well as nine Spanish-language cable networks. The TUDN sports channel, television and radio stations, and the PrendeTV streaming service are all part of this network. In the United States, Univision also has rights to the UEFA Champions League, Major League Soccer, and Liga MX. Televisa has raised its investment in Univision to 45% making it the largest shareholder. Univision, the country’s largest Spanish-language broadcaster, will have to spend a lot as a result of this new collabration. They are set to pay $3 billion for Televisa’s assets, as well as $750 million in Series B preferred stock.
The new alliance brings together Mexico’s most successful media outlet and the most powerful network serving Spanish-language audiences in the United States. They are in a unique position to take advantage of the vast global market opportunities open to Spanish speakers thanks to this powerful new service.
So, whats next?
Around 10% of the Spanish-speaking population uses OTT video services. They will be able to compete in the increasingly growing global Spanish-language streaming market as a result of the merger. So, whats next? Televisa-Univision plans to invest in the launch of a new global streaming network in early 2022.
This creative mix, according to Televisa’s executive chairman of the board of directors, generates enormous benefit for both companies’ shareholders. As a result, their content would be able to reach a far wider Spanish-speaking audience. As the industry grows, Televisa-Univision will strive for more innovation and development through digital channels.
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