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European Tour teams up with Zoom to create a new virtual experience


As more tournaments distribute their content online, the European Tour has followed suit. This is the latest sporting event to announce an official collaboration with Zoom, the fast-growing communications technology network. Under the terms of this multi-year deal, Zoom will provide a variety of communications services to Europe’s top men’s golf circuit. One of the new services provided by this new partnership will give golf fans access to immersive and collaborative experiences. In addition, thanks to this new collaboration, guests at certain events will be able to use a virtual clubhouse.

The new way to watch golf

Zoom has unveiled the Zoom Media Centre as part of this new agreement, which will be used for virtual press conferences and main stakeholder events during each tournament. The first meeting, hosted by Betfred British Masters at The Belfry, was held last week, kicking off this new venture.

This isn’t the only advantage of the partnership; according to the European Tour, it will help the organization reduce carbon emissions by enabling it to perform various operations remotely. As a result of these two participating in a combination of virtual and on-site operations, a new collaboration structure will emerge.

In the last 12 to 18 months, the way each of us communicates has changed dramatically. This tour plans to use Zoom’s extensive services to ensure that no fan is left behind. This is exciting not just for fans, but also for players and their partners, as it opens up new avenues for communication.

The European Tour has appointed Zoom as its official unified communications partner, but this isn’t their only collaboration. This rapidly expanding service recently announced a partnership with Formula One. Zoom will now provide business and hospitality communications services to the global motorsport series both during and after the pandemic.


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