AFC Bournemouth: geofencing in Brasil

Mission

AFC Bournemouth entrusted Samba Digital with the production of geo-targeted content for the Brazilian market, capitalising on the arrival of Rayan in January 2026 and the growing interest of Brazilian fans in the club. The objective: turn a transfer into a lasting audience, by speaking to Brazil in its own codes rather than simply translating existing content.

Approach

Our Brazil-based teams produce TikTok edits built around the squad’s two Brazilian players, designed for a Brazilian audience from the ground up. Every piece leverages local trends, trending audio and the humour and rhythm of Brazilian TikTok, so the content feels native rather than imported. Geofenced distribution ensures each video reaches Brazilian fans specifically, giving the club a dedicated, culturally relevant voice in one of football’s most engaged markets.

Results (February – April 2026)

+40K new followers
43 pieces of content produced

In three months, a focused, player-led localisation strategy turned a single transfer into a fast-growing Brazilian fanbase, proving that with the right cultural codes, a Premier League club can build a real community far beyond its home marke