Força produces an emotional video for Bologna FC
The animation developed by Força, the creative studio of Samba Digital, celebrates the successful season of Bologna FC 1909, marking their return to the UEFA Champions League after 60 years.
With an emotional touch, it explores the beautiful bond between a grandfather and grandson. The young Bologna FC fan, the protagonist, dreams of sharing the season’s triumphs with his late grandfather.
He sends WhatsApp messages to his grandfather about the season’s highlights, and as the dream becomes reality, the unsent messages unexpectedly get delivered, offering a touching ending for those who find football a special connection with loved ones.
The content became the second highest post in terms of engagement rate on Instagram, with 3.5% yesterday in comparison with all other Italian clubs from Serie A.
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