LFP and TikTok: A Digital Success Story Powered by Samba Digital

At Samba Digital, we are proud and honored to have supported the Ligue de Football Professionnel (LFP) since the very beginning of its journey on TikTok. This forward-thinking partnership, launched back in 2019, was driven by one clear ambition: to connect French football with a new generation of fans, through one of the fastest-growing platforms in the world.

Early vision, global results

From day one, David Labrune believed in TikTok’s potential as a powerful channel for international reach. Thanks to his vision and the continued trust of Kévin Antunes and the LFP’s international social media team, the league has grown to become a major digital force in the global football landscape.

Today, the LFP’s TikTok community continues to thrive, generating millions of views, engagements, and viral moments. This success is the result of a close collaboration between the LFP teams and our dedicated TikTok unit, whose talent and creativity know no bounds.

Global reach, growing ambition

TikTok is more than just entertainment. It’s a dynamic storytelling platform where every highlight, celebration, or emotional moment has the power to captivate millions of fans around the globe. By mastering the native codes of the platform, the LFP has built a digital voice that resonates across all borders.

What’s next? 30 million and beyond

With this incredible momentum, our next goal is clear: reaching 30 million followers. With bold strategies, innovative content, and a global mindset, we’re confident the LFP will continue to inspire and engage fans everywhere.