bleacher report - asse
Mission :
Create an activation for AS Saint Etienne during the EA Ligue 1 Games in Washington with a big US media : Bleacher Report.
ACTION :
Organization of a rondo challenge with 4 players and a fan to raise 5 000$ for a charity organization. We sent a team to Washington to manage the relationship between the Bleacher Report production team and ASSE. It was the first time AS Saint-Etienne communicate in United States.
- 1 Million impressions
- 400K videos views
LET'S START TOGETHER
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