Microsoft’s well-known and extremely addictive Xbox electronic game system has entered into a new partnership with the English Football Federation. This exciting agreement was finally confirmed last week, with Xbox becoming the official match partner of all English national football teams. With the federation, this collaboration will include teams from all categories, including men’s, women’s, and youngsters, as well as e-Sports, Wembley Stadium, and the St. George’s Park national center.
When Everyone Plays, We All Win
According to Soccerex, which arranges events for the English Football Association, this relationship is a great victory of Xbox and the FA’s guiding philosophy of inclusion in the game. This inclusion message is exemplified by Xbox’s long-standing effort for games that are inclusive, accessible, and safe for all players. The FA is also working hard to ensure that every football player in England, regardless of background, has a great experience. Because of this element in common, the collaboration has been acknowledged with the motto “when everyone plays, we all win” as a defining feature.
Of course, this isn’t FA’s first foray into big technology; they’ve previously forged partnerships with PayPal and Google Cloud. In order to target a young digitally connected audience, the FA has pushed new rights with Disney and Pokémon. This new relationship continues to expand into other audience groups in order to reach fans.
Xbox aims to remove barriers and allow anyone to experience the thrill of gaming. Similar to football, millions of people all around the world fund common ground and interact through games. There is a strong drive to Xbox and a passion to empower people within the FA. Xbox expects that this agreement will provide even more value to English football teams. Not only that, but they will be able to address the needs of both players and spectators with this deal. Fans from all over the world love and support this game. Xbox has the potential to take its relationship with everyone involved in English football to the next level with this arrangement.